How to ask for fundraising donations

Asking for donations is not an easy task. We have seen this firsthand as the groups we work with have shared their experiences with us. Even the most competent fundraisers have told us that asking for donations can be quite the task. However, there are approaches that you can employ to successfully receive donations.

Clarity

As a fundraiser, you should know exactly what you are asking for from a supporter. You need to clearly explain to the supporter what exactly you need and why exactly you need it.  Always avoid being vague as this will rob you off any chance you had to receive the donation.

Be ready for rejection

Many times, when you ask for something, you expect the answer to be “yes”. Realize that not everyone will be in a position to donate, even if you employ all the steps required in asking for donations.  Especially after rejection, be sure to maintain an optimistic attitude because that is important for success.

Be prepared to open your mouth

The most common way of asking for a donation is through word of mouth. Be prepared to open your mouth and talk to everyone.

You may decide to create a short presentation explaining the nitty-gritty of your cause. You may decide to use pictures, videos and even drawings to tell your story to the potential supporter.

Be yourself

Do not be too formal when asking for support. Have something prepared to say or share with each person that is simple and sounds natural when you speak. Here are a few examples of how groups have used our fundraising envelopes to ask for money:

Basketball Fundraising Example: We are raising money to help cover the costs of travel, uniforms, and equipment for our basketball team. Will you support us by scratching off two or three dots?

Church Fundraising Example: Our church is raising money to add some additional space to the local homeless shelter. Will you support us by scratching off tow or three dots?

The most successful groups we have worked with are those who remained themselves.

Good luck and happy fundraising!

How to Increase Fundraising Profits

Fundraising can be used for many causes. Regardless the cause, if you want to get the most out of your fundraising efforts, then embrace to respect the word “profit”.

You can maximize your profit by cutting down expenditure, planning in detail and finding unique ways to maximize fundraising revenues.

Start with, Minimizing Costs!

To increase fundraising profits, the first and simplest step is to work to reduce costs. If you cut your expenditure by one percent, it goes straight to your profits. Make a carefully planned budget; give deep thought to each and every cost element. Use cost-effective methods to help with your fundraiser, use volunteers and participants to do the work that you would normally outsource, etc.

There can be many ways to cut the flab, and do the fundraising with a lean budget. Here’s one fundraising idea that will give your group a 90% profit.

Plan for maximizing revenues!

Once you have determined ways to minimize the costs, the next big step is to create ways to maximize fundraising revenues. Start with writing a carefully detailed fundraising plan.

Ask yourself the following questions:

  • Why are we raising the money?
  • How much do we need to raise?
  • How much time do we have to raise the money?
  • What are we going to do to raise the money?
  • Do we have a budget to help raise the money?
  • If we have a target of $10,000, how can we get 5% more?
  • How many volunteers/participants do we have that can help with the fundraiser?
  • How can we get one more donation?

And so on…

The list can be endless, and the result adds to your fundraising profits in the end.

Do it! Do it now! Do it well!

Thinking big is one thing, actually doing the work is altogether different. The difference between the success and failure of two people following the same strategy is determination and execution.

Once you have taken the above steps and are confident to make a run, give some thought to the effort it will take to see results. Compare it with the value of time, efforts and money that you are putting in to get it. If the gains look substantial, make a start and don’t give up; else think more for a while; there may still be better ways.

The above steps may seem simple at first glance, nonetheless they are essential to maximize your fundraising profits. The rules are applicable to all, be it a sports team or a nonprofit fundraising effort.

After all, money has only one color even if it gets used for different purposes!